ABOUT MELBOURNE MAIN STREET
A Florida Main Street Community
Melbourne Main Street is a 501(c)(3) non-profit organization that works to cultivate partnerships to fuel Historic Downtown Melbourne as a preferred destination for authentic economic activity. Our mission is to revitalize and enhance the economic growth of Historic Downtown Melbourne by strengthening and showcasing the community’s positive unique characteristics.
MELBOURNE MAIN STREET APPROACH
Melbourne Main Street utilizes a time-tested framework for impactful, cost-effective, and community-driven revitalization for Historic Downtown Melbourne. Community transformation framework strategies and key areas of focus are outlined below:
ECONOMIC VITALITY
Melbourne Main Street drives the Downtown economy with tools to assist businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators.
Focus Areas:
- Build partnerships to address street-level homelessness
- Communicate the interests of the public to the City of Melbourne for support and prioritization
- Work with property owners to ensure a healthy and diverse Downtown Melbourne marketplace
DESIGN
Melbourne Main Street supports the transformation of Downtown by enhancing the physical and visual assets that set the community apart and create a safe, friendly, and inviting atmosphere.
Focus Areas
- Façade Grant Improvement Program
- Beautification Projects
- Maintain Historical Character
ORGANIZATION
Melbourne Main Street creates a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for Downtown.
Focus Areas
- Board of Directors comprised of individuals with diverse talents, connections and thought
- Development of strategic partnerships
- Effective placemaking and branding
- Robust digital Assets
PROMOTION
Melbourne Main Street positions Downtown as the center of the community and hub of economic activity, while creating a positive image that showcases the community’s unique characteristics.
Focus Areas
- Downtown Melbourne Sip & Shop
- Downtown Melbourne Botanical Fest
- The Flavor Experience
- Downtown Melbourne Art Walk
- Downtown Melbourne Sidewalk Sale
- Downtown Melbourne Food & Wine Festival
- Downtown Melbourne Tree Lighting Ceremony & Candlelight Shopping
MAIN STREET AMERICA – 2021 ACCREDITED
As a Main Street America Affiliate™, Melbourne Main Street is part of a national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development.
