What is Melbourne Main Street?

Melbourne Main Street is a 501(c)3 non-profit organization that works to build public and private partnerships to revitalize Historic Downtown Melbourne. An accredited Main Street part of the National Trust for Historic Preservation, our mission is to fuel economic growth by capitalizing on the community’s assets and paying particular attention to the physical, cultural, and social identity of Downtown Melbourne.

The Melbourne Main Street program was designed to enhance economic growth in the community through cultural events and social activities. We strive to promote the community identity as the “preferred destination” for quality shopping, dining, and entertainment.


Main Street Fundamentals

The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.

A program’s work on Transformation Strategies should be organized around the Four Points: Economic Vitality, Design, Promotion, and Organization.

A revitalization program’s work – and its Transformation Strategies – need to be informed by a solid understanding of local and regional market data, and sustained and inclusive community engagement.

Downtown Melbourne

Melbourne Main Street is a member of Main Street America and follows their approach:

The Approach
The Main Street Approach is a time-tested framework for community-driven, comprehensive revitalization.

The Programs
Main Street America consists of over 1,000 designated programs helping to improve local economies and enhance quality of life across the country.

Main Street Impact
Dollar for dollar, Main Street has proven itself to be one of the most impactful, cost-effective community revitalization models in the country.

Melbourne Main Street is an accredited Main Street

As a Main Street America™ Accredited program, Melbourne Main Street is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™. Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.

Melbourne Main Street's 4 Point Approach

Organization

Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

Main Street America 4 Point Program

ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.

Economic Vitality

Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Build a diverse committee of Downtown stakeholders to evaluate and implement long-term strategic revitalization projects to fuel the economic growth in Downtown Melbourne

How do we do this?

  • Build partnerships to address street-level homelessness
  • Use petitions and other means to communicate the interests of the public to the City

Work with property owners to ensure a healthy and diverse Downtown marketplace

Design

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Use aesthetics as a means for fostering a sense of community well-being and promoting a safe and family friendly community

How do we do this?

Promotion

Positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

Showcase the rich cultural and business diversity of Downtown Melbourne through advertising, partnerships with tourism-based organizations, applying for cultural marketing grants, and hosting community-focused events.

How do we do this?

Host a variety of free and ticketed community events such as:

  • Downtown Melbourne Botanical Fest
  • The Flavor Experience
  • Downtown Melbourne Sidewalk Sale
  • Downtown Melbourne Food & Wine Festival
  • Candlelight Shopping

Organization

Involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district. 

How do we do this?

  • Board of Directors comprised of individuals with diverse talents, connections and thought
  • Development of Strategic partnerships
  • Effective Placemaking and Branding
  • Robust Digital Assets