Downtown Business Community & Patrons,
Over the past two years we have had many discussions and sought much input about the viability of Friday Fest continuing as a monthly event in Downtown Melbourne. After careful consideration, and efforts to make the event sustainable, the Board of Directors Of Melbourne Main Street has decided that June 8th 2018 will be the last Friday Fest.
As an organization and as a Downtown community we have grown a lot over the past several years and have gained valuable insight from hosting successful events like the Downtown Melbourne Botanical Festival, Food & Wine Festival, Downtown Melbourne Sidewalk Sale and Candlelight Shopping. Over the past several years, Melbourne Main Street has seen interest in, attendance and the economic returns hosting Friday Fest decline. We want to host events that are more representative of the direction Downtown is headed and respond to the quality of life needs of our growing city and county.
In lieu of the monthly Friday Fest, our vision is to host quarterly events that will enable us to better partner with businesses and provide a unique opportunity for patrons to engage with Downtown Melbourne. Our goal is to host these events at different locations in Downtown and to host them during the day on weekends to capture an audience that will enable us to grow these events so we can continue our mission of making Downtown a vibrant destination for all.
We understand the history of Friday Fest and the role it has played in Downtown over the years. Our goal is to honor and celebrate it and build upon its rich history.
We are excited about the changes ahead and the opportunity to showcase Downtown Melbourne in a fresh way that is a better representation of all of the growth that has taken place and the vision of what is yet to come.
Thank you so much your continued support of our efforts and your dedication to Downtown Melbourne.
For questions or concerns please contact: Jarin@DowntownMelbourne.com